John Nemire, founder of Nemire Lures, began baiting fish when he was as tall as his grandfather’s wading boots. As a child, Nemire spent every opportunity fishing for everything he could catch from his grandfather’s row boat, with the help of his “lucky” cane pole.

“I also remember spending many hours sitting on the banks fishing the Ottawa River in Toledo, Ohio for bullhead, catfish, and carp,” Nemire recalls. “Sometimes I would ride my bike to spots on the river close to Lake Erie and would catch so many fish that my mother would have to bring the car to haul them all home.”

In the Early 1970’s, Nemire started making his own fishing lures, including the first stand-up jig head, Drop Spinner Bait and the original Spoon Buzzer. The popularity of his lures caught on with fellow fishermen across Ohio. Before long, Nemire found himself fishing and promoting his lures full-time. Although timing and the economy were against the business venture, he had created lures that have since proven themselves to be diamonds in the rough.

In January 1998, Nemire decided to take another crack at the lures by improving the original Spoon Buzzer, which won six consecutive tournaments in the 1970’s and to design his Red Ripper. With 20 years of experience under his belt, he seet out to reshape his lures into time-tested winners that would send the fishing industry reeling!

One of Nemire’s goals was to design the Red Ripper – a weedless metal crank bait with a rattle. He tested one prototype after another in his swimming pool and in local ponds. The first time he tested it against other proven lures, the Red Ripper out-fished them 3 – 1, hooking six bass in 45 minutes. The Red Ripper was a success. And the rest is history……………..

Bass Lures Make History
And Are Virtually Catching Everything That Swims…

In a short six month period, Nemire Lures won 6 of 8 major events and placed second in the other two. No other lure in the history of freshwater or saltwater tournaments has ever came close to the numbers. Then over the next four months, they continued with more wins and top finishes to accumulate over $285,000.00 in prize money for members of the Inshore Fishing Association.